. >> and it almost strikes me netflix is trying to be with entertainment what google is to search. it was tried before but theater owners hold a great deal of sleigh and swashed fleet to other attempt with universal to release movies on direct tv. now they realize the genie is out of the bottle and they are trying to adjust their businesses by changing the theatrical experiment. alcohol, $50 tickets. the whole netflix thing is coming and will be in studios. stuart: the experience of going to the movie theater will be enhanced. >> one would hope. and more choices for consumers so is great. stuart: we appreciate you being with us and it will not be the last. the new york stock exchange, estee lauder hitting a new high. want to tell me why? >> this is a company, $28 billion brand. on the low end -- the high end consumer is very strong right now. every single region, they are bullish on the holiday, a lot of new fragrances, perfume's in more than a decade. this is a winner up 2% and there are a lot of qualities. stuart: we got the dow industrials down 46 points. an announcement from th